Free press releases (aka releases, PR items) are a good way to market a contract writing enterprise. As a contract author since 1993, following is how and why I exploit them.
How I Use Free PR to Develop My Freelance Writing Enterprise
Clearly, a press launch is designed to seize the eye of the media. However, that is not the overriding causes freelance writers ought to use them. I have been a contract author since 1993, and suppose that there are three higher causes to make use of this type of advertising and marketing to land writing jobs.
(i) They're Search Engine Optimized Content material that Drive Site visitors:Press releases are simply content material. And, any kind of content material written with search engine marketing in thoughts and printed on the net can drive visitors.
You see, when serps crawl a web site, they do not care if it is a free PR distribution web site, a weblog, a information web site, and many others. They index content material - interval. So whenever you write them, write with search engine marketing in thoughts - which is able to assist to extend visitors to your freelance writing web site.
FYI, these are referred to as "search engine marketing press releases."
(ii) Use Press Releases as Writing Samples to Entice Excessive-Paying Shoppers:The PR items you write can double as writing samples. With these little buddies in your writing portfolio, you will get increased paying shoppers, particularly if you know the way to write down - and distribute - them.
For instance, my charge for any such writing is $195. If you recognize what you are doing, you possibly can write one in a few hours or much less. Think about doing simply two of those a day?
Not a shabby residing as a contract author, proper?
(iii) Convey Status to Your Writing Enterprise:Being quoted in a press launch provides your small business status. To get probably the most mileage out of these you write, publish them in a "Media" web page in your web site.
When prospects come, they're going to be impressed by the truth that you also have a "Media" web page.
Subconsciously, this ups your worth of their eyes as a result of it pegs you as a "Skilled writing agency/author" (if every part else on the positioning backs this impression up).
Potential shoppers additionally anticipate to pay "prestigious professionals" extra as a result of the worth you carry them is ostensibly extra (and it ought to be).
The #1 Press Launch Tip to Preserve in Thoughts When Advertising Your Freelance Writing Enterprise
The primary factor to remember when advertising and marketing your small business by way of releases is that it is not about you. The media would not care about you or your writing enterprise.
They care about serving their viewers, their readers, their prospects. They need to resolve issues for them, and if your small business simply occurs to do this - then they're going to have an interest. If it would not - regardless of how properly written your press launch is, they will not have an interest.
Preserve this in thoughts as you write, and you will stand an opportunity of creating it newsworthy (at all times the purpose!) and getting the new mild of the media in your freelance writing enterprise. Good luck!