Purpose-Setting for Copywriters – SMART Targets

Most copywriters would not need to meet me at a celebration.

Listed here are only a few of the questions I would hit you with:

What medium do you concentrate on? Junk mail, brochures, web sites, infomercials? Which fields? Do you invoice hourly, by the job, or a proportion of direct response gross sales? Do you license your copy or promote it as work-for-hire? Do you search out purchasers or do they arrive to you? Do you need to make a dwelling from copywriting or simply complement your earnings? How a lot do you need to earn? By when? Are you making progress? How are you aware? Is what you need to accomplish even doable?

Why am I grilling you with all these questions? Let me clarify with an instance.

As an example your purpose is to get a brand new consumer. Okay, then stroll into any restaurant and supply to rewrite all of their promoting copy for $1. On a nasty day you might need to attempt half a dozen eating places earlier than somebody says sure.

Purpose achieved, proper? Technically, sure. However that is not likely what you meant by getting a brand new consumer, is it?

Earlier than you possibly can ever hope to perform your copywriting objectives, you will need to know intimately what these objectives are within the first place.

S.M.A.R.T. Targets for Copywriters

The S.M.A.R.T. goal-setting method is in style due to its simplicity and energy. Make clear your objectives in line with the next standards:

Specific

Measurable

Achievable

Results-oriented

Time-bound

Let's give it a attempt with the purpose of "getting a brand new consumer."

Particular: What sort of consumer? What sort of enterprise? What dimension business--corporation or Mother-and-Pop? What sort of work? How a lot work? At what price?

Measurable: How will you observe your progress? Variety of leads you name? Variety of proposals you submit?

Achievable: How massive is that this problem for you? Have you ever ever executed something prefer it earlier than? Has anybody else? Sure, there's at all times somebody who's first, and it's possible you'll be that individual, however ensure you know that is the form of purpose you are setting earlier than you get began.

Outcomes-oriented: What outcomes would you like? A one-time job or an ongoing relationship? Would you like a glowing testimonial from this new consumer? Referrals?

Time-bound: By what date do you need to signal the contract? By what date do you need to end the job? By what date do you need to be paid?

Obscure purpose: Get a brand new consumer.

SMART Purpose: Name a minimum of 10 dentists each morning to schedule free consultations to evaluation their promoting copy. Submit a minimum of 5 proposals every week. Signal a contract with a minimum of 1 new consumer and obtain 50% of my estimate as a downpayment by 1 month from immediately.

It is necessary to notice that with any purpose, the main points will change as you progress. Purpose setting will not be about stubbornness. It is about readability. The extra readability you will have from the very begin, the extra you possibly can invite new alternatives into the method. These alternatives will be measured in opposition to the unique plan and explored (or not) as a aware alternative. And better alternative results in a sense of empowerment.

Copywriters who study to make use of the SMART goal-setting technique will get extra purchasers and write higher high quality copy sooner than their competitors.

Copyright 2006 Curtis G. Schmitt